THE FIT EDIT
Complete fits curated from trending pieces.
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Essential Boxy Zip HoodieCHF 57.00CHF 57.00CHF 0.00 -
Long Length Vintage Wash JortsCHF 40.00CHF 40.00 -
Carabiner Keychain SetFrom CHF 25.00From CHF 25.00 -
Monaco Runner SneakersCHF 74.00CHF 74.00CHF 0.00 -
Fleece Lined Premium Workwear JacketCHF 108.00CHF 108.00CHF 0.00 -
90's Wash Baggy JeansCHF 54.00CHF 54.00 -
Metal Wallet Belt Chain - SilverCHF 16.00CHF 16.00CHF 16.00 -
MADEN Black Mamba Skate SneakersCHF 56.00CHF 56.00 -
Essential Contrast Double Layer Long Sleeve T-ShirtCHF 44.00CHF 44.00CHF 44.00 -
BLACK ARMADA Motion Trek Hiking PantsCHF 63.00CHF 63.00CHF 0.00 -
Y2K Acid Wash Star CapCHF 21.00CHF 21.00CHF 0.00 -
Water-Resistant Messenger BagCHF 41.00CHF 41.00 -
Washed Metal Graphic Long SleeveCHF 50.00CHF 50.00CHF 0.00 -
Long Length Vintage Wash JortsCHF 40.00CHF 40.00 -
Spider Web Toque BeanieCHF 17.00CHF 17.00CHF 0.00 -
OLYMPIAN 1984 Heritage SneakersCHF 67.00CHF 67.00 -
Essential Rib Knit SweaterCHF 37.00CHF 37.00 -
Panelled Arc-Leg JeansCHF 44.00CHF 44.00 -
Leather Rivet Studded BeltCHF 29.00CHF 29.00 -
Oxblood Lined Leather LoafersCHF 63.00CHF 63.00CHF 0.00 -
Shadow Butterflies Vintage Wash T-ShirtCHF 40.00CHF 40.00CHF 40.00 -
Astroline Track PantCHF 50.00CHF 50.00 -
MADEN Mini Beanie/BalaclavaCHF 33.00CHF 33.00CHF 33.00 -
SleekWave ShadesCHF 16.00CHF 16.00CHF 16.00
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NEW IN
Fresh arrivals, trending colours, and essential pieces for your rotation.
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Mock-Layer Distressed Long SleeveCHF 50.00CHF 50.00CHF 0.00 -
MADEN Engineered Canvas Workwear TrousersCHF 67.00CHF 67.00CHF 0.00 -
Cotton Flannel Plaid ShirtCHF 50.00CHF 50.00CHF 0.00 -
Heritage Workwear Moc ToesCHF 74.00CHF 74.00CHF 0.00 -
Colour Wash Knee Length JortsCHF 44.00CHF 44.00CHF 0.00 -
Essential Heavyweight Boxy Zip HoodieCHF 68.00CHF 68.00CHF 0.00
Spotlight on: workwear
Utility-driven pieces built for everyday wear. Discover workwear-inspired streetwear, including jackets, cargos, and essential layers designed for modern fits.
T-SHIRTS
Shop streetwear t-shirts designed for modern fits. Oversized silhouettes, clean essentials, and everyday pieces built to complete the look.
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Voltage Graphic T-ShirtCHF 39.00CHF 39.00CHF 0.00 -
Retro Malibu Graphic T-ShirtCHF 44.00CHF 44.00CHF 0.00 -
X-Ray Hornet Graphic T ShirtCHF 33.00CHF 33.00CHF 0.00 -
'Three Lives' Graphic T-ShirtCHF 41.00CHF 41.00CHF 0.00 -
Fragmented Skull Graphic TeeCHF 39.00CHF 39.00CHF 0.00 -
Shadow Figure Graphic T-ShirtCHF 41.00CHF 41.00CHF 0.00
in Rotation: Elevated basics
Crafted from heavyweight, high quality materials with a focus on fit, structure and longevity. Designed to be worn daily and styled endlessly, these pieces form the backbone of a modern streetwear wardrobe.
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SHORTS
Upgrade your summer rotation with shorts that actually bring something to the fit. Think baggy denim, utility details, washed finishes and easy silhouettes made for warm days, city plans and off-duty styling.
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Colour Wash Knee Length JortsCHF 44.00CHF 44.00CHF 0.00 -
Wide Leg Utility Cargo ShortsCHF 56.00CHF 56.00CHF 0.00 -
Leopard Camo Cargo JortsCHF 63.00CHF 63.00CHF 0.00 -
Leopard Waist Distressed Denim JortsCHF 55.00CHF 55.00CHF 0.00 -
Camo Waist Washed Denim JortsCHF 55.00CHF 55.00CHF 0.00 -
Longline Twill JortsCHF 41.00CHF 41.00CHF 0.00
HOODIES & SWEATSHIRTS
Shop the latest streetwear hoodies, including oversized hoodies, heavyweight hoodies, and essential sweatshirts. Designed for comfort, quality, and everyday streetwear styling.
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Essential Heavyweight Boxy Zip HoodieCHF 68.00CHF 68.00CHF 0.00 -
Panelled Acid Wash HoodieCHF 77.00CHF 77.00CHF 0.00 -
Premium Double Zip HoodieCHF 68.00CHF 68.00CHF 0.00 -
Premium Heavyweight Boxy Crewneck SweatshirtCHF 63.00CHF 63.00CHF 0.00
In focus: baggy jeans
Baggy jeans lead the new era of streetwear. Featuring wide-leg, relaxed, and skater-inspired fits, these essential denim styles deliver comfort, structure, and effortless everyday wear.
JEANS | PANTS
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MADEN Engineered Canvas Workwear TrousersCHF 67.00CHF 67.00CHF 0.00 -
Classic Workwear ChinosCHF 56.00CHF 56.00CHF 0.00 -
Barrel Leg Utility JeansCHF 63.00CHF 63.00CHF 0.00 -
Pleated Wide Leg TrousersCHF 61.00CHF 61.00CHF 0.00
THE EDIT: OFF-GRID
SHOP THE LOOKCARGOS | JOGGERS
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Y2K Track PantsCHF 52.00CHF 52.00CHF 0.00 -
Loose Fit Utility TrousersCHF 74.00CHF 74.00CHF 0.00 -
Technical Panel TrousersCHF 42.00CHF 42.00CHF 0.00 -
BLACK ARMADA Motion Arc PantsCHF 67.00CHF 67.00CHF 0.00
OUTERWEAR
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BLACK ARMADA Technical WindbreakerCHF 85.00CHF 85.00CHF 0.00 -
BLACK ARMADA Modular Terrain JacketCHF 85.00CHF 85.00CHF 0.00 -
Vintage Wash Fleece Lined Bomber JacketCHF 108.00CHF 108.00CHF 0.00 -
Workwear Fleece Hood JacketCHF 79.00CHF 79.00CHF 0.00
Sneaker collection
Complete the fit with modern streetwear sneakers. Discover everyday pairs designed for comfort, clean styling, and effortless rotation.
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MADEN Utopia SneakersCHF 85.00CHF 85.00CHF 0.00 -
MADEN Traverse SneakersCHF 67.00CHF 67.00CHF 0.00 -
Monaco Runner SneakersCHF 74.00CHF 74.00CHF 0.00 -
MADEN Retro Off-Track RunnersCHF 68.00CHF 68.00CHF 0.00
ACCESSORIES
The right accessories elevate everything. Discover crossbody bags, caps, beanies, belts, and essential streetwear pieces designed to complete your fit.
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Metal Wallet Belt Chain - SilverCHF 16.00CHF 16.00CHF 16.00 -
AFFICIAL 'Standard Issue' HatCHF 33.00CHF 33.00 -
AFFICIAL 'We Are So Back' HatCHF 40.00CHF 40.00 -
Y2K Acid Wash Star CapCHF 21.00CHF 21.00CHF 0.00 -
Spider Web Toque BeanieCHF 17.00CHF 17.00CHF 0.00 -
'Whatever' Toque BeanieCHF 15.00CHF 15.00CHF 0.00 -
SleekWave ShadesCHF 16.00CHF 16.00CHF 16.00 -
Tinted Wrap Around Y2K SunglassesCHF 21.00CHF 21.00
ABOUT BEFORE THE HIGH STREET
Discover emerging unisex streetwear and essential pieces before they hit the mainstream. Built for modern fits, clean silhouettes, and everyday wear.
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